P Park is an up and coming project near Prospect Park New Jersey. A retired quarry will be turned into a reclamation center with the eventual goal of redeveloping the land once filled for various uses. Part of the plan is to create a park for the surrounding communities.
A very important aspect that defined the process of creating this brand, was being sure the voice and impression of this logo would speak to the communities. After years of neighboring a working quarry, the message needed to stress that a revitalization is coming and it is with you and mind.
Below is the final product along with some of the concepts that led to it’s creation.